'Lilac' - Velvet Dog Collar

$26.00

Elegant, soft, and lowkey fabulous. This collar brings serious style without sacrificing comfort. The velvet texture feels like a dream and looks even better. Finished with chic gold details, it’s made for pups who like their accessories soft, stylish, and just a little bit extra.

Meet the Maker

FURLOU

FURLOU is a Los Angeles-based, female-owned brand founded by Iolanda, a dedicated dog parent inspired by her miniature dachshunds, Louie and Bowie. Frustrated by the lack of style in traditional pet gear, she moved to cultivate a collection that honors both beauty and functionality. Each hands-free leash and velvet collar is a seasoned reflection of the "crazy dog parent" lifestyle, designed to make the daily rhythm of pet ownership feel effortless and elevated.

Heart of the Work

FURLOU mission serves as a form of ethical stewardship through their commitment to accessible, ethically manufactured goods. By prioritizing personal customer relationships and maintaining a small-boutique approach to production, they ensure their growth supports a community-first philosophy that treats every pet and owner with dignity.

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